Why do so many balms contain so many ingredients, and ones we can’t pronounce? Navigating the colorful, mad world of lip products can seem like a daunting task. Wandering from aisle to aisle of our favorite store, winding our way around cosmetic counters and health food stores, we found ourselves drowning in a sea of plastic tubes with no life preserver in sight to grab onto.  We found it difficult to find a perfect match for our picky pouts – something fun yet functional, with simple, natural ingredients that we can understand.

All hope seemed lost for a time until we thought, if it doesn’t exist why not create it? And so noyah was born when we decided to create a lip products that had everything we could ever crave – natural formulas that are good inside and out, hydrate and condition lips, and come in fun shades and flavors that might fill you with the curious urge to take a bite out of your product. And if you find yourself unable to resist, no worries, go ahead and indulge – it’s only, well, natural!