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Our Story

Why do so many balms contain so many ingredients, and ones we can’t pronounce? Navigating the colorful, mad world of lip balms can seem like a daunting task. Wandering from aisle to aisle of our favorite drugstore, winding our way around cosmetic counters and health food stores, we found ourselves drowning in a sea of plastic tubes with no life preserver in sight to grab onto.

And although there are lots of great balms out there, we found it difficult to find a perfect match for our picky pouts – something fun yet functional, with simple, natural ingredients that we can understand and that actually hydrated lips without leaving them overly greasy or slick.

All hope seemed lost for a time until we thought, if it doesn’t exist why not create it? And so noyah was born when we decided to create a lip balm that had everything our lips could ever crave – a kosher, all-natural formula that’s good inside and out, hydrates and conditions lips, and comes in four fun flavors that might fill you with the curious urge to take a bite out of your lip balm.

And if you find yourself unable to resist, no worries – this simple balm is made of just four to six kosher, natural ingredients.

So go ahead and indulge – it’s only natural!