Your email for free gifts

Our Story

Why do so many balms contain so many ingredients, and ones we can’t pronounce? Navigating the colorful, mad world of lip balms can seem like a daunting task. Wandering from aisle to aisle of our favorite drugstore, winding our way around cosmetic counters and health food stores, we found ourselves drowning in a sea of plastic tubes with no life preserver in sight to grab onto.

And although there are lots of great balms out there, we found it difficult to find a perfect match for our picky pouts – something fun yet functional, with simple, natural ingredients that we can understand and that actually hydrated lips without leaving them overly greasy or slick.

All hope seemed lost for a time until we thought, if it doesn’t exist why not create it? And so noyah was born when we decided to create a lip balm that had everything our lips could ever crave – a kosher, all-natural formula that’s good inside and out, hydrates and conditions lips, and comes in four fun flavors that might fill you with the curious urge to take a bite out of your lip balm.

And if you find yourself unable to resist, no worries – this simple balm is made of just four to six kosher, natural ingredients.

So go ahead and indulge – it’s only natural!